We made the end seem cinematic in our approach where one can follow the unfolding squares parting from the SAIS logo and watch them transform themselves into what finally becomes the iconic paper bird used for this years theme. The back pages when folded out show the transformation taking place and seamlessly brings you back to the very start of the book. The motivation for this came about as we wanted to leave the viewer craving with new eagerness to approach their thinking from a creative perspective and not let that thought slip away after closing the book.
