Another, just like the other…
RideIt! Summer 2010 has just been completed. It is a tad bigger than the spring version at 60 pages. Had a great time producing it but had to work to the wire in order to get it to the printers on time. It consists of 4 main features; ‘The Ride-Off’ - a fun story about 3 Roadies vs 3 MTB’ers who go head to head on two different routes of the North Downs, they test 2 bikes each and give “impartial” opinions afterwards. ‘Cycle-Chic - Street meets function & style’ - cycling has burst into the fashion mainstream recently so took a few models up to the West End in London and had them shot with fixed bikes and traditional ladies bikes too, a very enjoyable shoot. ‘Family Cycling’ - a little bit about where to ride this summer with the whole family. Lastly a story about the state of the roads, ‘The hole story’ identifies rider concerns and talks about how to stay safe on the roads (I put my new camera to test in this article, check out the pothole on page 49).

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