SAIS 2013 - Part 2

The above spreads come prior to the 'serious stuff', the speakers pages. That's not to say that the Foreword and Welcome aren't serious but we did add a touch of fun design to them.

The message 'innovation goes viral, catch it for growth' was visually delivered in the form of a paper origami bird. The thinking was simple, we wanted to create an iconic element to drive the campaign which reflected the overall theme in an engaging and playful way.

Folded paper, angles, shapes and of course feathers where used to pull the book together in a fun and cohesive manner.